McLaren launches supercar customization app

While Aston Martin and Lamborghini are looking to the past, and to the feel of a Saville Row tailor, for helping their clients customize their vehicles, McLaren’s approach is much more 21st century when it comes to adding personal details to its latest supercar.

A week after McLaren took the wraps off its 650S and 650S Spider supercars, the company has now launched the McLaren 650S Design Studio tablet app so that potential owners can configure either car to their dream specifications — from official paint finishes to carbon fiber options and alloy wheel designs.

And, to ensure that the finished car doesn’t clash, or indeed does clash, with its surroundings, when the customization is complete, the car can be displayed in front of a host of specially selected backgrounds, such as the bright lights of Times Square, the marina at Monaco or, of course, the user’s own driveway.

And the best feature? Users don’t need to be existing or potential McLaren clients to download it and start having fun. In fact, the British supercar company is encouraging motoring fans to create their dream cars and share the results across the brand’s social media pages.

Increasing the range of customization options available while simplifying the process of taking an already exclusive car and making it even more so is set to be a standout automotive trend in 2014. Both Aston Martin and Lamborghini have used their stands at this year’s Geneva Motor Show to highlight their burgeoning customization services including concepts for physical ‘stores’ where clients can come to work with craftsmen in order to add a bespoke touch to their supercars.

McLaren already offers a similar service via its Special Operations department, but the app, available for iPad and for Android tablets, is much more fun, especially for those who are unable to make their way to the company’s HQ in the UK.