Due to go on sale at the end of 2014, the exclusive SUV gets a bespoke paint finish and leather interior and will be making its debut at the Geneva Motor Show.
However, to whet potential buyers’ appetites before the show gets underway, Land Rover has released a couple of images and some details ahead of the big reveal.
The XXV will be finished in Causeway Grey, with a Narvik Black grille surround and mirror caps. It will also get full-length silver roof rails plus stainless steel tread plates. The car will sit on specially designed 20-inch five-split-spoke forged alloy wheels in a light polished-silver finish.
Inside, the car’s specifications will be based on the HSE Luxury model but will take things up a notch. This means lashings of Windsor leather, even on the instrument panel and steering wheel. Prospective owners will also want to make sure that, no matter where this off-roader takes the family, when they get back in the car their feet are clean so as not to dirty the twist pile carpets.
Now in its fourth iteration, the Disco, as it is affectionately known, has been a huge success and has clocked up sales of over 1 million since 1989 when the first 3-door version rolled off the production line in the UK.
Conceived to compete with a growing influx of affordable Japanese mid-sized SUVs that were rolling into Europe and the US, legend has it that a cash-strapped Land Rover took the car from the drawing board to reality in just a handful of months, robbing Rover part bins of old door handles, light fittings and panels in order to build something to compete in double-quick time that wouldn’t cannibalize sales of the flagship Range Rover.
The latest version is a premium family off-roader in its own right and all it shares with other cars are a number of cutting-edge four-wheel-drive and other SUV technologies from the Range Rover and Range Rover Sport. But that’s a good thing.
The Discovery XXV will go on sale in limited numbers towards the end of 2014 and is expected to cost around $100,000.