Hyundai’s corporate communications spokesman swore on a stack of Elantras that the HCD-14 concept car unmasked at this January’s North American International Auto Show in Detroit, Mich., was not representative of the next-generation Genesis sedan. Still, fyidriving.com hears that at least some of the car’s features will find their way into the next Genesis. More importantly, word is that the Korea-based automaker, flush with the success of both its Genesis and Equus models, plans a direct assault on the luxury-vehicle category and will create a multi-vehicle line of premium rides under the Genesis banner. The fact that the HCD-14′s design could have looked right at home at the Audi exhibit situated just a few yards away says plenty about Hyundai’s future plans, and its ultimate target.




